Zeroneuf, Ariège, France

Repositioning, logos, brand materials and cycling kit for a holiday company in Ariège, South West France.

We used the french national road typeface 'Caractéres' and the motorway exit symbol to direct clients to the road less travelled. The Ariège is a former centre for the textiles industry and remains relatively undiscovered with a laid back attitude - you can do 'whatever'. These ideas were all brought together in a team kit for Thursday 'escape' rides where the group breaks away from the daily grind and escapes the pack.